7 Key Metrics to Track for Your Malaysian E-commerce Business in Jaw Dropping Tone

7 Key Metrics to Track for Your Malaysian E-commerce Business in Jaw Dropping Tone

Incorporating a company in Malaysia can be exciting, but it’s important to keep track of the right metrics to ensure success. With the rise of digitalization and the ongoing pandemic, more Malaysians are turning to online shopping, making e-commerce businesses increasingly important in the country. In this article, we will discuss the 7 key metrics that every Malaysian e-commerce business owner should track for success.

Conversion Rate

The conversion rate is the percentage of website visitors that complete a desired action, such as making a purchase. To improve your conversion rate, you can optimize your website, create a clear and easy-to-use checkout process, and offer promotions and discounts to entice customers.

“Wow, it’s amazing how a simple change to a website’s layout can impact conversion rates!”

Average Order Value

The average order value (AOV) measures the average amount spent by a customer during each purchase. To increase AOV, you can offer free shipping on orders over a certain amount, provide product bundles, and suggest related or complementary items during checkout.

“Hmm, looks like offering free shipping can motivate customers to spend more!”

Customer Acquisition Cost

The customer acquisition cost (CAC) measures the cost of acquiring each new customer. To reduce CAC, you can improve your website’s search engine optimization (SEO), run targeted advertising campaigns, and focus on customer retention to encourage repeat purchases.

“Can’t wait to learn more about SEO and targeted advertising campaigns!”

Repeat Customer Rate

The repeat customer rate measures the percentage of customers who make more than one purchase from your business. To increase repeat customer rate, you can offer loyalty programs, provide excellent customer service, and personalize the shopping experience through targeted email marketing.

“Hmm, need to prepare the document well on how to personalize the shopping experience for customers.”

Cart Abandonment Rate

The cart abandonment rate measures the percentage of customers who add items to their cart but do not complete the purchase. To reduce cart abandonment rate, you can simplify the checkout process, offer multiple payment options, and send abandoned cart recovery emails with incentives.

“Looks like cart abandonment is a common problem for many e-commerce businesses!”

Website Traffic

Website traffic measures the number of visitors to your website. To increase website traffic, you can use social media marketing, optimize your website for SEO, and invest in paid advertising.

“Social media marketing can definitely help increase website traffic!”

Customer Lifetime Value

The customer lifetime value (CLV) measures the total amount of money a customer will spend on your business over their lifetime. To increase CLV, you can provide exceptional customer service, offer personalized recommendations, and create a customer loyalty program.

“Providing excellent customer service is key to increasing the customer lifetime value!”


Tracking these 7 key metrics is essential for the success of any Malaysian e-commerce business. By optimizing these metrics, you can improve your sales, increase customer retention, and grow your business. However, starting an e-commerce business can be overwhelming and requires a lot of time and effort. Seeking professional assistance from a corporate service provider like 3E Accounting Malaysia can help you with Malaysia company incorporation and SSM registration, allowing you to focus on growing your business and achieving success.