Elements Of A Brand

It is not easy to understand the concept for people without a marketing background. Perhaps you have some ideas. Maybe it is your passion, hard work, or effort to run your business. In reality, there is no such thing. It is how you perceive your business.

While branding can be described as words and images’ most basic form, it is also about more. It includes how you greet your customers, the place settings, and how you share your social media updates. It’s all part of customers’ overall experience when interacting with your company. If you plan to create a new logo for your business, you must remember these elements for a fantastic brand experience.

Brand Voice

Your company’s brand voice is consistent with your personality and emotions in all communications. It helps you humanize and highlight your brand’s values. Your voice is the brand’s compatible personality that your customers will love. 

Brand Identity

Brand identity identifies aspects of your business that are easily identifiable by consumers. Your company’s color palette, logo and fonts/lettering, and visual presentation on social media and the company website are part of its brand identity. Brand identity includes the visual presentation of your company. This includes how you design your packaging and other tangible aspects.

Brand Promise

Your brand promise is how you describe the unique value your company offers customers. This includes your company’s vision and mission statements, brand principles, and value proposition. A brand promise defines customer expectations and holds your company responsible for meeting them. The more your company’s actions and brand promises are aligned, the greater trust and loyalty you can cultivate. 

Brand Values

Your brand’s values are the beliefs and principles that guide your company. Your customers will notice that your brand is authentic and relatable if they can align their brand with something more than yourself. 

Brand targeting

Brand targeting is a way to determine which market segment you want. This means segmenting your market by identifying the characteristics and preferences of your target customer. This can be broken into multiple components like age, geographic location, income level, and behavioral and personality traits.

Positioning Brands

Your brand’s positioning in the market is how it compares to industry competition. Positioning is more than just targeting. It also involves strategizing marketing to reach your target market segment. Your brand positioning involves more than just solidifying your marketing mix. It is also about creating a brand voice that will resonate in a busy marketplace.

You can’t express your brand without a strategy – which means that you cannot create a “hero” logo for your business. With every business interaction, you build your brand. These six elements are essential to your brand’s consistency and trustworthiness.

Carcher Graphics offers a team of logo designers that can help create powerful logos. We can help you transform your creative thoughts into products customers love.

You can send inquiries via email at brian@carchergraphics.com.